Tag Archives: Shelley Zuckerman Spector

NonPRofits "do" PR

It was fun being back on the air! At the invitation of Ron Gold, president of Marketing Works and host of LI News Radio’s weekly program, “The Nonprofit Voice,” I sat in the interviewer’s chair this past Saturday. I’ve studied nonprofits for the past several years, having conducted three surveys which confirmed that nonprofit organizations have few resources to handle public relations activities…. Read more »

My PRoductive semester

It’s the end of another semester and I hope my students–and everyone reading this blog–had a productive 15 weeks filled with learning. I sure did. This semester I learned that the new Museum of Public Relations, housed in the Baruch College library, is an important stop for everyone who’s a part of our profession. Anchored by the life and work of… Read more »

PReserving our history

Edwards Bernays is often referred to as the “father of modern public relations” with good reason. A nephew of the father of modern psychiatry, Sigmund Freud, Bernays was also an observer of human behavior. He understood early on that words and images could be used to persuade attitudes, publishing landmark books on PR including “Crystallizing Public Opinion” in 1923 and “Propaganda” in… Read more »