Tag Archives: social media

CaPstone Research

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Last week I noted how Hofstra University graduate students had completed their master’s degrees in public relations by submitting various capstone projects filled with revealing research and insights. As promised, I’m featuring the best of them here. First up is Putting the “Social” in Social Media: How human connection triggers engagement, authored by Stephanie Adomavicius. Stephanie wanted to “uncover what causes people to engage… Read more »

PRePaRed and ready

When I was asked in 2011 to guide the creation of a graduate degree in public relations, I had to first ponder, “Who really needs a master’s degree in PR?” I also needed to find out, “Does an advanced degree in public relations matter in the job market?” The honest answer is, “Yes and no.” No, because organizations looking for… Read more »

Cocktail PaRty

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Last week, “Public Relations Nation” featured helpful advice from Edelman’s Steve Rubel at the Fair Media Council’s annual Summer Social Media Boot Camp in Bethpage, N.Y. on July 10. Rubel’s main message was that everything we pitch to media and create online should have multiple uses and impressions. He suggested communicators must look for synergy and synchronicity by finding ways to attach social media… Read more »

On PeRsonalization of content

Steve Rubel is an interesting guy with an interesting job. As chief content strategist for Edelman, the world’s largest privately owned public relations company, Rubel spends his days (and nights) studying how, why and when people use the Internet. His role is to watch and anticipate trends in social media and online applications, and see how humans interact with all their available technology. Rubel, a Hofstra graduate,… Read more »

CorPoRate communications

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One of the highlights of my participation in the Association for Education in Journalism and Mass Communication (AEJMC)’s annual conference in Montreal this week was seeing Michael Krempasky of Edelman Public Relations.  Krempasky presented “Digital Public Affairs: From the campaign trail and corporate communications” to 100 PR and communications educators. Krempasky, general manager of Edelman’s Digital Public Affairs team and adjunct professor at Georgetown, talked… Read more »

PeRsonal deception?

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Everyone has an opinion about Facebook.  Love it, “like” it or hate it, Facebook has a billion and a quarter users, and roughly half of them use it daily.  For public relations practitioners, Facebook is an extremely useful tool for creating relationships with targeted audiences.  In fact, Facebook and other social media platforms have forever changed the practice of public relations in countless ways. I… Read more »

Community PRojects

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This past Friday I was honored to be a part of a day-long workshop at Hofstra involving about a dozen nonprofit organizations who came to the Lawrence Herbert School of Communication to learn.  They were there to find out how they could be helped to promote their services more effectively through the use of audio/video digital media, public relations tools and social media platforms,… Read more »

The New First ImPRession

NOTE FROM JEFF MOROSOFF:  Each semester, my public relations students in Hofstra University’s Honors College are required to contribute posts to my blog.  The following guest post was written by sophomore Nyala Stagger: Personal public relations is the basis behind a lot of our daily actions and interactions. For the average college student, your publics are your classmates, your professors,… Read more »

HaPpy New YeaR to us!

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Here’s some excellent new year news for public relations students and professionals: An article, “Seven Top Careers in 2014” published in Yahoo! Education last week named public relations as “Hot Career #1.”  While the ranking was the creation of its author, Terrance Loose, who based his article on interviews with “experts” and numbers from the U.S. Bureau of Labor Statistics, the content is… Read more »

On PRess kits and revolution

As the spring semester begins and my focus shifts to my public relations classes, I’ve been thinking about what “tweaks” may be needed to update my syllabi.  As the industry shifts and emphasizes new technology, new platforms and new approaches to social media, so does the classwork.  But how much of the “old” PR techniques still hold, and how much is truly “new?”… Read more »