Tag Archives: “The Practice of Public Relations”

The Case of the PaRanoiac

It’s Media Relations 101: When telling a reporter something confidential, make sure he/she agrees it’s “off the record.” There’s no such thing as “off the record.” Last week, referencing new White House Communications Director Anthony Scaramucci, I expressed my concern that since PR people don’t need official credentials to practice, anyone can call themselves a PR practitioner. It didn’t take… Read more »

PRofessional wisdom

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  As I sat in on eight panel discussions during the regional conference “Start Spreading the News,” hosted by Hofstra’s Public Relations Student Society of America (PRSSA) chapter this weekend, I thought back to the valuable advice I received during my quarter-century as a PR practitioner. I also thought about how lucky our students are to have learned from more than two dozen professionals this… Read more »