Tag Archives: Twitter

PRoofread before you covfefe

In another controversy-filled week which included Russia, climate change and James Comey, the nation’s attention was briefly distracted by Donald Trump’s midnight Twitter burp: “Despite the constant negative press covfefe”. Commentators struggled to interpret the word’s meaning, memes swamped the internet, and the word provided mega-material for late-night comedians. Most concluded the president probably dozed off at the keyboard, but not… Read more »

This nasty PResidential election

NOTE TO MY READERS: We’ve had some issues with the new design of PR Nation so it looks a different, but we’re now well on our way to a final design. Thanks for your patience. This is my 11th presidential election and I and every other American have never seen anything like it. There’s not a single example in our presidential election… Read more »

An aPology would be Right

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Let’s review the story: 14-year-old Ahmed Mohamed brought a home-made clock to his high school in Texas. He was proud of his accomplishment and showed it to his teachers over the course of the day. Ahmed’s English class teacher saw the clock as well, but suspected it may be a bomb because of its appearance. She contacted the school authorities who then called… Read more »

NonPRofits "do" PR

It was fun being back on the air! At the invitation of Ron Gold, president of Marketing Works and host of LI News Radio’s weekly program, “The Nonprofit Voice,” I sat in the interviewer’s chair this past Saturday. I’ve studied nonprofits for the past several years, having conducted three surveys which confirmed that nonprofit organizations have few resources to handle public relations activities…. Read more »

The hazards of transPaRency

It has become a public relations practitioner’s role to create content and monitor social media on behalf of their clients. We then encourage transparency by allowing our publics to comment. But it can be a hazardous policy. I was reminded of these risks when Senator Harry Reid had an unfortunate home accident last week. Online news platforms provided a place for comments… Read more »

PReventing brain farts

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Social media has often been compared to a cocktail party. As people move through the room they listen and participate in brief conversations, and soon find another discussion they like. But while cocktail party comments usually come and go in seconds, social media discussions never go away. Even after a comment is deleted it’s still searchable and becomes part of the Internet’s permanent… Read more »

The Social ExPeRiment

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A note from Jeff Morosoff: Hofstra Honors College students in my PR fundamentals class are required to submit guest blog posts throughout the semester. The following was written by Areanna Rufrano:   Earlier this year Time magazine comprised a list of the 13 sassiest brands on Twitter. The companies that made the list excelled in creating witty interactions and clever posts thus proving that… Read more »

PRofound impact

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A new academic year is about to begin and I can’t wait.  Across the country approximately 21 million students will be enrolled in college, more than ever before, according to the National Center for Education Statistics.  Most members of the freshmen class will have been born in or around 1996, about 37 years after me. These numbers represent a challenge for educators my age,… Read more »

PRotests and ice buckets

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If you want to seek the latest in public relations case studies, you don’t need a text book. Just watch the news. In an pre-season NFL game last Monday, Johnny Manziel raised a middle finger as he jogged back to the Cleveland huddle near the Washington sideline after throwing an incomplete pass. The gesture was captured by ESPN’s cameras. Penalty! It became an instant… Read more »

Community PRojects

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This past Friday I was honored to be a part of a day-long workshop at Hofstra involving about a dozen nonprofit organizations who came to the Lawrence Herbert School of Communication to learn.  They were there to find out how they could be helped to promote their services more effectively through the use of audio/video digital media, public relations tools and social media platforms,… Read more »